CONSUMABLES PRIVATE BRANDS: Switch & Save

I joined Amazon as a solo UX designer for a small team in Consumables Private Brands. Our team’s charter was to increase awareness of Consumables PB products (Solimo, Happy Belly, Revly and many others.) To this end we explored integrating with the Subscribe & Save program and converting customers’ name brand product subscriptions to the Amazon brand equivalent. I inherited a rough first pass at this design that was created by another designer.

MY first round of CHANGES

I theorized that the greatest customer benefit of switching subscriptions would be saving money. To motivate customers to explore our less expensive products, I surfaced this messaging on our ingress that sits on the main SnS page. I also made prices directly comparable by adding price per unit in the resulting modal.

LEVERAGING SMART SHELF

I wanted to help customers evaluate all of their subscriptions that were eligible to be switched at one time, so that they wouldn’t need to click individually into each subscription. I suggested a side sheet design and then found out that the Detail Page team was building Smart Shelf, which we might be able to leverage.

Redesign based on technical constraints

In the end we were unable to reuse the Detail Page team’s Smart Shelf, so I designed a less technically costly version. This design returned us to using a modal, but this time the modal allowed switching multiple subscriptions at once using a cart-building mental model.

MOBILE VERSION

FUTURE ITERATIONS

I also explored some different touch points where we could encourage customers to save money with private brands.